100 percent of that money goes to the kids. As soon as the buyers pay us, we cut the checks for the students to further their education in agriculture.

If they didn't buy an animal, they gave the child add-on money. When other companies heard that, they followed suit, also pledging to give something to each child. That hasn't happened before.

We had a lot of young kids that were playing for us ... so we kind of limped through it. We'll take our licks and hopefully this will open up our eyes and we'll come out and do what needs to be done.

Having kids changed the stakes for us in terms of putting our money where our mouths and minds had been.

This saves us a lot of money and is a good business decision and we can better control things from here.

This will give us greater flexibility in the future. We are not raising more money, this is about the original investors realizing some of their money.