'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.

Mark Burnett

Big Brands Cbs Coca-Cola Corporate Finance First Gone Had Happened Helped Mac Out Part Rewards Sell Should Sponsors Survivor Thinking

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