'The Robe' was lousy but an almighty hit. I was dull as ditchwater and an almighty flop.

You write a hit the same way you write a flop

You write a hit play the same way you write a flop.

They can either take a hit now, which they will with any other lousy job, or take a hit with a chance it will pay off.

Cobb is a prick. But he sure can hit. God Almighty, that man can hit.

If you have a flop movie, so what? And if you have a hit movie, it's 'so what,' too - it's on to the next movie.