'YouKu' means what's best and what's cool in Chinese. So, the whole product philosophy really revolves around how to help users, from a massive video database, finds what's best and what's cool.

It's very hard to just have a pure form like a Hulu or a YouTube to be successful in China because our view is, users come to a platform; they really don't care whether it is professional or whether it's a user-generated, or it's premium, you see. They want to come to a big database to be able to find the content they want.

With the rapid growth of Internet users in China bringing online video into a new paradigm, the market scale we first envisioned as an online video website back in 2006 has grown significantly.

Since our inception, Youku Tudou as the leader in the multi-screen video space has helped transform how video and entertainment-related content is distributed and marketed.

The online video business started in both China and the US around 2005/6, when broadband penetration grew big enough.

Broadening and deepening the relationship with our users and advertisers have always been our strategic priority.