5-Hour Energy is not an energy drink, it's a focus drink. But we can't say that. The FDA doesn't like the word 'focus.' I have no idea why.

I didn't want to be known. People say, 'I didn't want to toil in obscurity.' I like toiling in obscurity.

Most of the people don't know that one of the great qualities of caffeine is it allows you to absorb nutrients, and it does it quickly, and so when it does it quickly, you focus, and when you focus, you think you have energy.

You walk on a set, and you have no idea - that's why I don't storyboard. It's all possible.

Everyone knows that metaphors are important, yet we have no idea why.

5-hour Energy has always been about helping hard working people, and the Amazing People program takes this further by making a significant difference in the lives of those who are working through difficult circumstances.