“We divide it (wrestling) into two seasons and we take both seriously from the get-go.

He had been wrestling a little bit during the summer and strained the knee. The first day of practice, that thing went out on him again.

Max is an anomaly in that this is only his second year wrestling in high school and he's improved by leaps and bounds. His learning curve has been very sharp, and he's become someone who we count on to win for us. He's a wrestler that not too many people know about, so we're hoping he will continue to surprise his opponents in the future.

This squares off a wrestling match between branded content and means of distribution with Disney's array of household media names pitched against Time Warner's hefty strength in cable distribution.

He just wasn't the same.

I told him, 'You got to go in and get it fixed, because it's not lasting the entire season.