A good film is when the price of the dinner, the theatre admission and the babysitter were worth it.

[Of the film, Hayes once said that] Hitchcock wanted to do the movie just for fun, for relief from what he was doing regularly. ... an expensive self-indulgence, though it went over quite well whenever it reached an audience.

If you're not really having a good time, it's not worth it.

With clever PR and marketing it could be worth hundreds of thousands of pounds and potentially a nice film deal. If he gets piano lessons and becomes amazing then it could be millions.

Luck is everything... My good luck in life was to be a really frightened person. I'm fortunate to be a coward, to have a low threshold of fear, because a hero couldn't make a good suspense film.

Give them pleasure. The same pleasure they have when they wake up from a nightmare.