A high openness score means you're open-minded - you see the world for what it is - whereas a low openness score means you're incredibly closed-minded, and you see the world the way you want to see it, regardless of what is actually going on.

There are a number of traits that combine to create entrepreneurial potential. We find that openness coordinates very well with successful entrepreneurs. The more open-minded you are, the more you see the world as it actually is. The more closed-minded, the more you see the world as you want it to be.

An open-minded person running a business might catch a problem faster than a closed-minded person. And when they identify a problem, they can fix it much faster.

A preconceived notion is like having tunnel vision. You miss a lot.

Openness explains the ability to innovate and come up with big ideas because you're open to them, and fluid intelligence explains the ability to go and execute.

The brain has only three functions: open, closed, or deprived.