A lot of country pubs will receive Michelin stars.

You think about some of the most memorable meals you've ever had; the food will be good but it will often be about locating a mental memory and taste is inexorably linked to all the other senses and memory, so ultimately it is all about taste.

Being branded number one restaurant in the world is actually very humbling.

It was quite a challenge to make people eat crab ice cream.

As we get older, we tend to become more risk averse because we tend to find reasons why things won't work. When you are a kid, you think everything is possible, and I think with creativity it is so important to keep that naivety.

And I like asking questions, to keep learning; people with big egos might not want to look unsure.