A lot of names that were country-based, especially from France, have now become accepted and articulated and pronounced correctly by consumers,

What marketers try to do is take a problem and twist it to their advantage, ... If you can't pronounce the name, all of a sudden it becomes something that's slightly less attainable for the consumer and it becomes more desirable. But it's equally likely that when people don't buy it, it's because they don't know how to pronounce the name.

Wal-Mart is certainly looking to hitch its wagon to a brand that can lead it to an upscale consumer base.

Her particular brand of hubris, not withstanding her apology and contrition, well, you had to understand that everybody would be watching. There is great risk in putting her back in front of so many people.

[There, it's possible that a less cozy Martha may surface, as she puts eager acolytes through their paces. And while it may make for more exciting television than yesterday's somewhat forced cheeriness,] there's a greater danger in that, too ... She has to be careful not to come across as too tough or too mean.

The damage was done a long time ago. The competitive landscape is so dramatically changed from two years ago.