A lot of the ways of advertising a book - the cover, whether somebody sees it on a subway or sees it in a bookstore - those things are going to rapidly diminish as we move to an electronic model.

Then I celebrated my Wall of Books. I counted the volumes on my twenty-foot-long modernist bookshelf to make sure none had been misplaced or used as kindling by my subtenant. “You’re my sacred ones,” I told the books. “No one but me still cares about you. But I’m going to keep you with me forever. And one day I’ll make you important again.” I thought about that terrible calumny of the new generation: that books smell.

American fiction is good. It would be nice if somebody read it.

You want to read a book? That requires introspection. It requires time away from people and time away from the constant need to communicate and to connect.

If somebody tried to move the team in now, we would find ways to thwart that.

It is a rapidly changing beverage landscape and it is important for Coke to move quickly to deliver on what the consumer wants. The competition for shelf space is intense.