A lot of these kids grew up on ice.

Half these kids are originally from New England or New York.

We're looking to get healthy and get all of our kids back. We want to get our continuity going and to do that we need to get everybody back.

It's going to allow us to provide a warmer climate, serve more kids.

Used to, it was mostly college kids buying bicycles to get around campus. But now it's people who have been exposed to cycling through watching and reading about Lance who are taking up cycling. Some are into racing, but most do it for fitness and the social aspects.

This far exceeded our wildest expectations. We're definitely doing it again next year.