A museum more than just an institution that houses objects. We took a look at how the museum uses its collection for educational purposes.

There are people who are beautiful in dilapidation, like old houses that were hideous when new

wake-up call for every guy going through these houses.

It's the biggest market we have, because people don't live in empty houses.

For the first two years, we prepared all the documents, re-arranged our operating structure and defined our mission and scope of operations. They were not physical, noticeable changes.

The general intent of the MSA was to limit exposure and we've complied by pulling our ads off taxis, T-shirts, buses and billboards, ... But we have the right to communicate with adults about our product in magazines that are read by a majority of adults.