A vehicle, concept or not, wouldn't be worthy of a Scion badge without allowing room for personalization.

Since the launch of Scion three years ago, designers have learned a great deal about what inspires and motivates Scion buyers through its unique vehicle lineup and instilled them into the FUSE.

There are 142 million people in the U.S. who are less than 30 years old. They grew up in a different era. There are things going on around them that we didn't grow up with. It's important for Toyota's future to understand those people.

There are 142 million people in the U.S. who are less than 30years old. They grew up in a different era. There are things going on around them that we didn't grow up with. It's important, for Toyota's future, to understand those people.

We see this concept as the first consumer ready hydrogen vehicle.

HELVETICA IS NOT A CONCEPT