About 40 percent of HDTV owners know that they aren't watching HDTV. About 17 percent ... believe they are watching HDTV but are actually not.

This is more of an amoeba that needs to grow.

The video storm of 2005 never occurred.

The same would be true of telephone companies selling cable TV. That's the fallacy of the bundle idea, because consumers have a mindset about the provider.

The big boy hasn't really even entered the market yet. They're just getting started.

In tests with rats, if there is no control, they go nuts. And the same thing is true of human beings. Viewers do not want everything unscheduled -- there is some desire to have things scheduled and not think about everything on your own.