Absolutely not. We are committed to being in this business. We feel fortunate to be in this business. It's beneficial to us.

We've had to shrink our business considerably. We can't fill channels if we can't do it here. We have a brand in Europe and Asia and North America. That's hard-fought distribution. You have to fight for it. You don't like to see it go empty.

No business person could justify these kinds of losses continuing.

It's been amazing to be here. Just to see how the world champions go about their business. The main thing was to come in here and learn. Second was to show what I can do. I don't want to look like some amateur; I want to look like I deserve to be here.

Just to get that hit, it felt great.

I thought it was a smart idea. [Wine] was even thinking of just flipping the whole lineup. He was just thinking about flipping it backwards. Just to get something going different.