Accept business only at a price permitting thoroughness. Then do a thorough job, regardless of cost to us.

Employ every economy consistent with thoroughness, accuracy and reliability.

Keep the problems of clients and prospects confidential. Divulge information only with their consent.

Give your clients the earliest delivery consistent with quality - whatever the inconvenience to us.

The price of excellence is discipline. The cost of mediocrity is disappointment.

Hiccups in the international business scene are not new to us. Wedgwood china has survived upheavals before-the Napoleonic Wars, the Franco-Prussian War, the world wars. We do have a sense of continuity.