AdNectar was born out of a class project at the Stanford Graduate School of Business in January of 2008. The founders are all avid social network users and we wanted to see if we could discover the optimal way for advertisers to reach consumers in a way that felt authentic and organic, and yet was scalable to a mass audience.

Nir Eyal

Nir Eyal

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When I started teaching at Stanford Graduate School of Business in 2000, no field-based courses in strategic philanthropy existed.

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So in my uncertainty, I went to graduate school and there it all happened.

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The whole thing reminds me of graduate school seminars, except these people are smart and funny and have something interesting to say.

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AdNectar specializes in deploying branded virtual items across top social networking properties and applications. Virtual items are images sent to communicate a message between users of social media.

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