Advertisers have to find another way to deliver their message. Because of the decline in traditional media, they have to make themselves more interesting.

Literally he is one of the pioneers. It's a passing of a generation ... He was a powerful visionary and a determined business person, but the long-term story is Sun is going to fade.

As these companies are going under, there is a surfeit of names and nobody wants to buy them. The e-commerce category is dead in the water from lack of funding and companies are throwing assets out there and getting no takers.

If it's a good piece of entertainment, it's probably going to rise above that.

When the ad and the entertainment is combined, you have to be subtle about it because otherwise it's pure commercialism.

It's not as though a 17-year-old is going to know about Campbell's soup cans and Marilyn Monroe.