Advertising growth was in line with expectations following that statement. The outlook was encouraging without giving people too much to get excited about.

All of a sudden long-term growth rate expectations have ratcheted down,

All of a sudden long-term growth rate expectations have ratcheted down.

The numbers came in ahead of expectations and they offered a slightly better third-quarter advertising outlook, but there remains concern over the audience share having declined so dramatically this year.

We're giving talented people the opportunity to work closely with the real innovators in the in-game advertising industry. New recruits would be able to develop campaigns for leading global brands such as Ben Sherman, Red Bull and Orange, work with top publishers, and most importantly have a hand in shaping the hottest advertising sector.

Ironically, online advertising is one arena of online activity in which South Africa has seen more substantial percentage growth than the US over the past four years, and where the growth rate for 2006 is similar to that in the US.