Advertising is the most fun you can have with your clothes on.

A thought comes . . . it's a true feeling, a funny feeling. And I get to develop it. [Writing] is more fun than performing, because I get to color with words.

In my opinion, fun is what makes advertising successful.

You name it. … clothes make the woman. Red and purple make the woman fun.

The miracle story of Catholic radio is that everything conventional in radio - advertising, billboards - we didn't do. It was through word of mouth that we survived.

This radically changes advertising. It makes it much more accountable.