Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.

I am responsible for creating and overseeing the future products that make up Google Advertising.

I spend a lot of my spare time with my family. My sisters, parents, and in-laws all live nearby.

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment.