Advertising is what you do when you can't go see somebody. That's all it is.

Advertising is what you do when you can't go see somebody. That's all it is.

The inventory goes down the elevator every night.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

News is something somebody doesn't want printed; all else is advertising.

Clemens, Seaver, Gibson, Maddux - I just don't see myself in that category. I'm flattered that maybe it's debatable at this point.