Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

To get others to come into our ways of thinking, we must go over to theirs; and it is necessary to follow, in order to lead

A firm persuasion of the superintendence of Providence over all our concerns is absolutely necessary to our happiness.

When lenity and cruelty play for a kingdom, the gentler gamester is the soonest winner

One in whom persuasion and beliefHad ripened into faith, and faith becomeA passionate intuition.