All of our books have to qualify under the vision of creating a world that works for all.

As long as the book's vision is about something that's making life better for all people. That's our criteria.

Our shareholders include people who print our books, our distributors, our authors, everyone. And we're not publicly traded, so that means it's charitable. And we don't offer advances. We actually have a lot of big-house refugees. They felt like an advance is nice, but they weren't treated well.

We do a lot of books on ethical practices in capitalism, which is possible. Tough, but possible.

Vision is obviously an issue for baby boomers. If you make the books more readable, then some of the audience who have moved to larger formats will return.

We could say we want the Web to reflect a vision of the world where everything is done democratically, where we have an informed electorate and accountable officials. To do that we get computers to talk with each other in such a way as to promote that ideal.