All we really want is for no one to have a boring life, to be impressive, so we can be impressed. ~ on the friends we choose.

It was just an idea I had, that it could be cool to have a book covered in fake fur.

It all sounds good, and it seems to me, if a system would work, this might be the spot. But frankly, I don't think we have any good numbers to tell us if it's a viable option at this point.

I don't think there's a neighborhood where more writers live. There is no neighborhood in the world - and I've looked - with more independent bookstores in such a small area.

People are strange, but more than that, they're good. They're good first, then strange.

I try to get anybody coming to San Francisco to come to the Mission. Not to misuse the word 'authentic' - I think that's such a troubling word - but the Mission really does have all the best parts of San Francisco intersecting here.