Americans are increasingly discovering a direct connection between the quality of their diet and the quality of their life. The growing interest in high quality food is enticing more consumers to take their first bite of deliciously healthy bison meat.

We think the demand is up because more and more consumers are making the connection between diet and health -- how what they eat relates to how long they live and how well they live. People have started to come back to red meat, but they're looking for a variety.

This has the potential to improve the quality of life for millions of Americans with diabetes.

It's just a good, quality life.

I had no idea of any connection between Vernon and her and any job search, ... She never mentioned it and neither did Vernon.

When Americans say it was great, I know it was good. When they say it was good, I know it was okay. When they say it was okay, I know it was bad.