An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems.

There was an enormous amount of firepower,

Here we will see that pharmaceutical companies spend tens of billions of pounds every year trying to change the treatment decisions of doctors: in fact, they spend twice as much on marketing and advertising as they do on the research and development of new drugs. Since we all want doctors to prescribe medicine based on evidence, and evidence is universal, there is only one possible reason for such huge spends: to distort evidence-based practice.

I've never found a client's business problem that could be solved solely through advertising.

The problem was Le Corbusier was a genius and an enormous artist, but he tried to resolve problems to which there is no solution. So the idea to demolish the centre of Paris in order to adapt it to the car - he drew it! - is something not even the most bloody dictators conceived.

Large pharmaceutical companies have grossly bid up valuations.