And finally have fun with it. If you’re not having fun, your speakers won’t have fun, and your participants won’t have fun. No matter what happens, remember that marketing should be fun, and life should be enjoyed.

Speakers are very busy people, with their own lives.
Once you remember that sentence then it’s easy to know how to treat them and attract them.

People often ask if I pay my speakers to speak. No I don’t. If you are able to explain the benefits of the virtual summit to the speaker (which we address in chapter 5) then it will be easy for you to get the caliber of speakers you want.

A few will say no, but many will say yes…remember that every No will get you closer to the many yeses as long as you have a system that works for you.

When was the last time you had a good belly-shaking-tear-jerking-snot-producing laugh?
That long?

And don't tell me debt is not a big deal. Debt will cut off your legs and laugh at you as you grovel in the dirt begging for mercy. If you don't need it, don't get it. If you can't afford it, don't get it. If you're already in debt, get out quickly. If you think you'll never get out, you're right, you won't.