And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.

Steve Case

Steve Case

About Because Brand Bringing Build Company Consumer Did Distribution Expensive Focusing Forth Game Get Hard Instead Learned Lesson Machines Market New Product Start Very Video Video Game Where World

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