And when your phone rings, pick it up. Open yourself up to the possibility a phone call offers. Discover this remarkable device called the telephone. It will give you a serious competitive advantage.

If you don't have a competitive advantage, don't compete.

You used to be able to just call people. You didn't have to be on someone's calendar to have a phone conversation. The telephone was an important and valuable domain of communication, both for casual, friendly chats and for professional exchanges of ideas and information. But no more.

Control your expenses better than your competition. This is where you can always find the competitive advantage.

Sometimes freedom from normal rules is what gives you competitive advantage.

Have you ever felt like a phone call that's been disconnected?