Anger prepares us to fight and fear prepares us to flee.

The most basic way to get someone's attention is this: Break a pattern.

If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of course, is that what sounds like common sense often isn't.... It's your job, as a communicator, to expose the parts of your message that are uncommon sense.
(p.72)

If forensic analysts confiscated your calendar and e-mail records and Web browsing history for the past six months, what would they conclude are your core priorities?

If you flee from the things you fear, there's no resolution.

You're afraid of your own anger.