[Another question is how to change incentives for developing the technologies in the first place.] In the automotive and consumer-electronics industries, there are incentives to develop good, cheap DVD players or good, cheap cars, ... When it comes to medical technology, there is no incentive to develop something that's pretty good but less expensive because the people who are buying it don't pay for it. It's not surprising that everyone wants a Cadillac instead of a Hyundai.

Dana Goldman