Any challenger to a market where one player holds 80 percent share not only has to build a better mousetrap but improve upon the mouse.

You could have a negative view of having 4 or 5 percent share, but one of the positives is that you don't really have to care what the rest of the market is like. It's like being on the bottom of the ocean -- it doesn't really matter what the weather on the top is like.

It's not a buyer's market, but we're close to equilibrium.

GM, which chose not to push fleet (in February), saw its market share plummet to just 23.7 percent. Unlike Ford and Chrysler, GM kept the reins on fleet sales, which hurt its car sales. Car sales fell 13 percent -- after rising 15 percent last month.

Hopefully, we can get the historic plus-minus 90 percent market share as previously.

We currently have about a 10 percent share of the online market. We fully intend to grow this share.