Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.

It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties.

Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a “rescuer,” known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures?

Implants don't have to have a detrimental effect on grade. Match the potency of the implant with the amount of energy in the calves' recent diet.

The only way to have great customers is to be one.