Anything with a conservative payback in three years is good business.

If you put a conservative in as insurance commissioner, I have no idea what he might do. You're having policy wonks, good-government types, meeting head on with movement conservatives. In politics, success breeds more interest.

It's show business. No show, no business.

We?re not going back into the trash business.

The company views market development in China as a long-term process and has very conservative near-term volume projections for China.

That's not including the cost of attending events or cost of getting to and from Indianapolis. And it's incredibly conservative. It doesn't take into consideration the premium on hotel rates and the additional fans who came without a ticket.