Appreciate everything your associates do for the business.

Appreciate everything your associates do for the business. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free and worth a fortune.

Share your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations.

The way management treats associates is exactly how the associates will treat the customers.

The key to success is to get out into the store and listen to what the associates have to say.

High expectations are the key to everything.