Arguments over grammar and style are often as fierce as those over IBM versus Mac, and as fruitless as Coke versus Pepsi and boxers versus briefs.

Just like Coke and Pepsi, Ford and Chevy, Intel and AMD, the OS wars are getting much more fierce.

We're no more Exxon, Mobile or Marathon than we are Coke or Pepsi. We sell the same branded products.

Both Pepsi and Coke have tried to introduce sports drink products, but to no avail.

Don Draper-style advertising is really only available to the biggest brands out there. It's only commodity goods that use those kind of messages because they have to differentiate goods that are really hard to differentiate between - Shell gasoline versus Exxon, Coke versus Pepsi, Sprint versus T-Mobile, it's all the same thing!

Our citizens never hesitate to take sides against one another, whether it's Democrats versus Republicans, Coke drinkers opposed to Pepsi enthusiasts or Yankee loyalists against Red Sox aficionados.