As a longtime fashion enthusiast and the architect of the YMCMB lifestyle, it makes perfect sense to partner with the esteemed Bravado and move into fashion and launch my apparel brands.

I am excited to bring elements of my lifestyle to the masses with the Rich Gang, and with Lil Wayne to be able to share the feel of our labels with the YMCMB Apparel brand.

Fashion and all that comes after the music.

I'm just excited to be in the fashion business. With my son, we did Trukfit, and I think that's been super innovative for the people that bought it and his lifestyle and how he comes across with the skater look. We just excited.

There is little more likely to exasperate a person of sense than finding herself tied by affection and habit to an enthusiast.

I had to give Justin Bieber a lot of shirts - he's a friend of the team, and we got a lot of love for Justin Bieber. I like the apparel business. That's another $100 million per year, easy.