As a marketing person, the name change would allow us a clean slate of sorts.

Most slot players don't realize the machines are all hooked to a network computer in some manner. We've been very successful in placing the back-end systems.

Marketing must change to reach increasingly elusive consumers and we feel strongly that we are helping to transform the way that brands and consumers communicate. We are excited to have Hercules as a partner as we collaborate with innovative marketers to listen to and communicate with their customers.

Marketing must change to reach increasingly elusive consumers. Our company's growth reflects the new efforts of innovative marketers to listen to and communicate with their customers.

Tobacco companies wouldn't spend $4.2 million per day marketing in the U.S. if advertisements didn't change the way people viewed their product.

This thing is perched in the perfect position for marketing real estate. We can't lose it. It's here for us.