As a rock star, I have two instincts, I want to have fun, and I want to change the world. I have a chance to do both.


Bono

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EDWARD DE BONO
One very important aspect of motivation is the willingness to stop and to look at things that no one...
EDWARD DE BONO
The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas...
EDWARD DE BONO
The purpose of science is not to analyze or describe but to make useful models of the world. A model...
EDWARD DE BONO
Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produc...
EDWARD DE BONO
A memory is what is left when something happens and does not completely not happen.
EDWARD DE BONO
Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONO
It's always amazed me how little attention philosophers, psychologists, or anyone else actually ...
EDWARD DE BONO
To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapi...
EDWARD DE BONO
In 80% of Socrates' dialogues there was no constructive outcome. He saw his role as simply pointing ...
EDWARD DE BONO
I do a great deal of work with young children, and if you give a child a problem, he may come up wit...
EDWARD DE BONO
I think there is a danger with young people of being dependent in the sense that they don't acqu...
EDWARD DE BONO
There's a danger in the internet and social media. The notion that information is enough, that m...
EDWARD DE BONO
An idea that is developed and put into action is more important than an idea that exists only as an ...
EDWARD DE BONO
The need to be right all the time is the biggest bar to new ideas.
EDWARD DE BONO