As advertising blather becomes the nation's normal idiom, language becomes printed noise.

As advertising blather becomes the nation's normal idiom, language becomes printed noise.

The reformers' preferred metaphor is "leveling the playing field." They should listen to the logic of their language: fields are leveled by bulldozers.

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

We booked $21 million of advertising against that down payment in the first 12 days of selling, ... All of a sudden, the speculation that we overpaid went away.