As always, access to restaurant owners is the biggest challenge for marketers. Getting their attention can be extremely difficult.

You do put pressure on yourself and your product because everybody is paying attention. Our challenge was to make a Super Bowl-worthy message.

I feel passionately about bringing attention to this issue. My goal in creating the image, aside from the technical challenge it took to make it look like the real billboard, was to make people think about what the 'ex-gay' marketing message means.

The challenge is, can you capture an audience member's attention in 30 seconds and hold it an environment where not only is the delivery system small, but the time frame is short? Every single frame matters. There's no excess. That's an incredible discipline to develop.

I thoroughly disapprove of duels. If a man should challenge me, I would take him kindly and forgivingly by the hand and lead him to a quiet place and kill him.

It's been a challenge. I've got a lot on my plate but I enjoy it. It's not hard adapting from one series to the other ? they all have four wheels, a pedal and a steering wheel.