As an entrepreneur and public company CEO, I've dealt with dozens of rollouts, and when unveiling a new product, the operating approach should be, 'Hope for the best but prepare for the worst.'

I hated being a public company CEO.

The administration must act promptly to ensure that the central premise of the Affordable Care Act is executable and, rather than dismissing criticism, should examine it in good faith and work to serve the needs of the people. President Obama must approach this problem like a CEO confronting a very bad product launch.

Expect the best, Prepare for the worst.

Prepare for the worst by constantly improving your best.

Prepare for the worst and you won’t be disappointed.