As it gets harder and harder to break through with messaging, what becomes important is the realness of a message in terms of being relevant and having impact on someone's purchasing.

Sarah Fay

Becomes Break Gets Harder Message Realness

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There's a lot of factors that you can attribute to the underperformance, ... it becomes harder and harder to show top-line revenue growth as your customer base gets bigger and bigger.

— Robert Becker

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It's been a difficult record and it's like sometimes the harder something is, then the more valuable it becomes,

— Eddie Vedder

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Clients are in the same position as agencies. They are looking for a person who has all of the attributes but can also roll up their sleeves and do the work.

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The Rule of Sibs: If your sibling gets something you want, you (1) try to take it; (2) break it; or (3) say it's no good

— Patricia Fleming

Now Bart, since you broke Grandpa's teeth, he gets to break yours.

— Dan Castellaneta