As the CEO, I have to take care of the short term, mid term and the long term.

The long term versus the short term argument is one used by losers.

Management is all about managing in the short term, while developing the plans for the long term.

If you have a lesion in the hippocampus in both sides, you have short term memory, but you can convert that short term memory into long term memory.

You will make better decisions once you begin thinking long-term rather than short-term.

It's always important for a coach to decide on the short term and long term - one factor doesn't block out the other.