As the ratings go up, so does advertising revenue.

I knew on the day that I accepted my job at CNN that a ratings victory at 8 P.M. was going to be a formidable challenge. As I have been told over and over, this is the toughest time slot in cable news.

I'm pretty sure the last time any anchor could honestly ignore ratings was well before I was born.

My friends in the TV news business are in a state of despair about Donald Trump, even as their bosses in the boardroom are giddy over what he's doing for their once sagging ratings.

Our search advertising revenue has not been as strong as we'd like,

Ratings don't last. Good journalism does.