As this population ages and gets larger, the impact to the U.S. public health system will be tremendous.

I think it will be real easy. One of the first things that Kevin O'Connor said to me is 'You're going to hear a lot of the same adjectives.

As the U.S. population ages and the Baby Boom generation ages, the bigger part health plays in people's lives. Those sorts of expenditures are going to increase.

It's part of our community health and wellness program. There will be 10 fitness stations along the trail that will allow people to do low-impact exercises ? and anyone can use it, including children, the elderly and the physically challenged. We're not excluding anyone.

less of a tendency for the U.S. population to migrate to another platform.

The Dove spot and the spots targeted to the Hispanic population show that advertisers are looking more at the different segments in the audience.