FastSaying

Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind.

Paul Rand

Paul Rand

AdjustArrangementsBalanceCreatesDerivedGreaterHisInterestLiesMindObservingOvercomingOwnPartlyPleasureReaderSpectatorWhich

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