At 3-D Imax theaters, audiences have shown they are willing to pay a premium to wear headgear fitted with liquid-crystal lenses synchronized via infrared signals with the movie projector, which runs at twice the normal frame rate. These movie viewers plumb new depths in depth perception - they experience extreme realism.

Charles Platt

Audiences Depth Depths Experience Extreme Fitted Frame Lenses Movie New Normal Pay Perception Premium Rate Realism Runs Shown Signals Theaters Twice Via Viewers Wear Which Willing

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